Saturday, February 4th, 2012


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Alan Axler, Vice President of Springfield Smoked Fish, had a problem. His Springfield, Mass company had been providing New Englanders lox, gefilte fish and other traditional kosher fish products since 1934. But in recent years, the company has barely been staying afloat. Axler attempted to boost sales in 2007 by investing thousands of dollars into his new product: Brekfish, a smoked salmon – healthier — substitute for bacon. It was well-received by samplers, but to Axler’s discouragement, supermarkets didn’t put it on their shelves. In 2008, sales were a full 20% down from where they’d been in 2000.

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We’re about to begin the blog series: Financial Freedom. Are you ready to dive into your Core Desire? Taste it. Feel it. Sense it.

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We’re still in my series, Seven Mistakes that People Make Over and Over¸ drawn from the Success in 5 Minutes course. I hope you’ve had a chance to look that over. It’s a really affordable way to define your Core Desires and release your Conquering Force once and for all. But in the meantime, let’s talk about Mistake #4: People fail to seek feedback and make course corrections.

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“After three years of working my guts trying to be an entrepreneur,” wrote one of my clients, “I would occasionally make $300 a month (once I even made $1000). I was running myself ragged.” We’re living in the land of opportunity, my friend. Most of us have access to virtually everything we need – education, opportunities, information, and support. No one said that it would be easy, but we were brought up with the idea that if you work hard, you can be anything you want to be.

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When Dan Caro was two years old, a household accident left him with third degree burns over seventy percent of his body. He lost his right hand, most of his left and is severely scarred.
When Dan was twelve, he discovered his Core Desire — music. His Core Desire became his Compelling Force, and today he is a respected drummer in the New Orleans area.

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Do you wake up each Monday morning with a feeling of anticipation? Are you thrilled to jump into your car, knowing that the sooner you leave, the sooner you’ll be at your desk, doing what you love to do?

Sound crazy?

If your daily life reflects your core desires — the drives and desires that define your very essence — this will be your life.

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A mentor is defined almost exclusively as a more experienced and trustworthy friend, colleague, counselor or teacher. More completely however, a Mentor is much more than this, offering insight, perspective and knowledge geared specifically to the individual they are mentoring.

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In this date and time, online businesses are very much what people have been up to. People are now getting more eager to invest on such since the starting cost is not that high and running it does not entail a lot of employees. There may be a lot of advantages when going for an [...]

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With the economy taking a dip many people are heading online to find an alternative way to turn a profit, the good news for these people and possibly you is that the internet is one of the only business venues that is recession proof.  However, the internet is also a host to many scams so [...]

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