Making Changes in Tough Times: Are You REALLY Ready to Take a Chance?

Axler’s traditional market, traditional Kosher Jewish consumers, was shrinking, and in spite of the trend toward more healthful living, no one was rushing in to fill the gap in sales.

So would you like to hear the bad news first, or the good?

I’ll start with the bad:  When he decided to develop Brekfish, Axler didn’t give his research due diligence.  Due diligence can be loosely defined as “giving a task the amount of work and attention that it deserves.”  When it comes to researching major decisions that could make or break your small business, that task deserves quite a bit of work and attention indeed.

Is Brekfish as bad product?  Quite the contrary:  All reports are that it’s delicious – crisp and flavorful.  It could very well become the healthy choice for bacon lovers.  The mistake Axler made was that, before making changes, failing to find out whether his hopes of getting Brekfish on the supermarket shelves were realistic.  Retailers were unwilling to put the product on the shelves until Axler created consumer interested with a big-budget campaign.  He simply didn’t have the resources.

Now for the good news:  While Axler failed to forage for the best information, the best information was thrust upon him.  Fortune Small Business sent three experts to offer him the best advice.  What gems of wisdom did they have to offer?

• Rather than targeting national-chain supermarkets, focus on his best local markets, like delis and specialty supermarkets.
• Narrow his brand. Because the company had been in business for so long, the various products had packaging that reflected the time of their development, and even different brand names. Business consultant Victoria Nessen Kohlasch, chief executive of Nessen Kohlasch & Associates, insisted that he had to select develop unified packaging to develop brand recognition.
• Update his website to give it more value (recipes) and make it easier to buy.
• Focus on the health benefits of his products in both advertising and packaging.

If you are currently the vice president of a small fish business, you will find these specific tips helpful.  If you aren’t (and I’m guessing you aren’t), you still have a great deal to learn from Alan Axler.  Chances are, a panel of experts won’t show up at your door to hand you the information you need.  You have to go get it!

Go to the library, take classes, find mentors, talk to people, search the internet – do whatever you have to so you can start making changes toward your brighter, happier, more successful future.  This is your future!  Give it all the due diligence it deserves.

Are you ready to invest in your future?  Check out my Making Money is Fun video series.  Learn all about the different types of investments that are out there (and find out my favorite choices) so you can begin now making changes that will lead you to major success!

We’re about to begin the blog series:  Financial Freedom.

Are you ready to dive into your Core Desire?

Taste it.  Feel it.  Sense it.

Watch this video to see someone preparing to immerse himself in what he loves, and get ready to begin.

We’re still in my series, Seven Mistakes that People Make Over and Over¸ drawn from the Success in 5 Minutes course.  I hope you’ve had a chance to look that over.  It’s a really affordable way to define your Core Desires and release your Conquering Force once and for all.  But in the meantime, let’s talk about Mistake #4:  People fail to seek feedback and make course corrections.

Blueprint for Success: Is It True That Men Don’t Like To Ask For Directions?

Is it true that men don’t like to ask for directions?  Well, if you looked at that video, you know one reason why men might not like asking for directions.  But I have to say, in my experience, adults don’t like asking for directions.

Why not?

• It hurts your pride. That’s why I emphasized adults. Children know that they don’t know everything, so they’re not afraid to ask for help and take advice. Adults struggle with this.
• You have a habit. When get good feedback, you have the choice to ignore it, or correct your course. If you ignore it, you stay in your comfort zone. Sure, what you’re doing might not work, but at least it’s familiar and easy.
• You like the feeling of mastery. Let’s say you own a pie shop. Your specialty is making apple pies. You’ve made hundreds by now, and boy, are you good at it. You can measure out the spices in your sleep, and you can detect by smell when the pie is done. But the feedback that you’ve received indicates that banana cream pie is more popular and would propel you to success. Now you have to abandon your expertise – apple pies – and go back to feeling like an amateur until you master banana cream pies.
• You have the wrong concept of Conquering Force. Going back to the pie shop scenario: Your Core Desire is to bake for a living. You trust me when I tell you that your Conquering Force will drive you right through your barriers. But I never said that you wouldn’t have to make some course corrections along the way. Be driven by your Core Desires, but let go of the blinders. Sometimes it’s better to go around a barrier than over or through it.

Finding your Core Desires and freeing your Conquering Force is a clean, simple process, but real life is messy.  Accept that you are in a learning process of defining your Core Desires, pursuing your dreams, making adjustments, and pushing forward again.  Find excellent sources of feedback and knowledge, and make strategic choices en route to your ultimate success.

I’d like to work with you more on finding your Core Desires and achieving the kind of success you crave. If you dedicate only 5 minutes a day for 30 days, I’ll give you the blueprint for success that will change your entire future.

“After three years of working my guts trying to be an entrepreneur,” wrote one of my clients, “I would occasionally make $300 a month (once I even made $1000).  I was running myself ragged.”

We’re living in the land of opportunity, my friend.

Most of us have access to virtually everything we need – education, opportunities, information, and support.

No one said that it would be easy, but we were brought up with the idea that if you work hard, you can be anything you want to be.

Blueprint for Success: Is it Worth Spending Five Minutes a Day Learning If it Means Sure Success?

So why are so many people like that client – working hard, fighting to gain ground, and getting nowhere?

Unfortunately, seventy-five years of of personal development myths have doomed many people to failure.

It’s like getting a recipe for making chocolate cake out of sand, turnips and quarter-inch wood screws.  No matter how sincere you are, how carefully you follow the directions, or how many dedicated hours you put into the effort, you’re not going to get a chocolate cake.

Throw away your old recipe, and let me give you the one that really works.

I’m embarking on a new affordable course right now, Success In Five Minutes a Day, which will walk you through the process, but I’m going to spend this week giving you the highlights.

Learning these concepts will change your life.

You’ll find yourself breaking down barriers to success automatically as you march forward toward your ultimate success.  In the end, you’ll be able to achieve everything you’ve wanted out of life:

• More money. Enough to build the life you’ve always dreamed off, meet your obligations, and share with others.
• Time freedom. Like to golf? Sleep in? Frequently visit out of state relatives? At last, you’ll be the master of how you spend your time.
• Unshakable confidence. Unlike arrogance, confidence is founded in an awareness of both weaknesses and strengths, and the knowledge that you’ve got everything you need already inside of you.

Learn the blueprint for success and you’ll be able to say, as my client did, “What Jack taught me changed everything for me.”

“I did exactly what he told me to do,” she went on to say.  “And now my income fluctuates between $4000 and $6000 a month.”

Don’t keep making sand-turnip-wood screw cakes when you really want chocolate cake.

Learn the real the Blueprint for Success by signing on for Success In 5 Minutes a Day, and I’ll teach you everything you need to know to finally achieve the freedom of a successful business.

As my Happy Labor Day! Gift you can also accept my “Making Money Truths” Instructional videos and receive the chance to have Success you desire in just 5 Minutes a day as well!  Easy as 1-2-3…ok (4-5 too!)

Get Your Blueprint for Success!

When Dan was twelve, he discovered his Core Desire — music.  His Core Desire became his Conquering Force, and today he is a respected drummer in the New Orleans area.  He’s played with performers such as Ashish Khan, MichaelRay, Wolfman Washington and others, as well as sharing his story.

What is your Core Desire?

Article Marketer Author: Jack Zufelt

Do you wake up each Monday morning with a feeling of anticipation? Are you thrilled to jump into your car, knowing that the sooner you leave, the sooner you’ll be at your desk, doing what you love to do?

Sound crazy?

Pain and Stress Reduction Through Finding Your Core Desires?

If your daily life reflects your core desires — the drives and desires that define your very essence — this will be your life.

I speak with so many people looking for pain and stress reduction and I have found the answer through what I call “core desires”.

You’ll make steady progress toward your goals. But more importantly, you’ll have fun getting there, because you’ll be doing what you love to do — what you were born to do.

Even if you meet obstacles. Even if it’s hard. Even if it’s costly.

Throughout history, the great leaders have inspired people to action by tapping into their core de

sires. Listen to this quote:

“I have nothing to offer but blood, toil, tears, and sweat. We have before us an ordeal of the most grievous kind. We have before us many, many months of struggle and suffering. ”

Doesn’t that make you want to jump on board with this guy? I mean a grievous ordeal .Months of struggle and suffering. Who could resist, right?

But when Winston Churchill spoke those words to an already battle-weary England in 1940, the nation rallied behind him.

Why?

Because he went on to speak to their core desires:

“You ask, what is our aim? I can answer in one word. It is victory. Victory at all costs – victory in spite of all terrors – victory, however long and hard the road may be, for without victory there is no survival.
Let that be realized. No survival for the British Empire, no survival for all that the British Empire has stood for, no survival for the urge, the impulse of the ages, that mankind shall move forward toward his goal.”

Survival! How’s that for a core desire?

Churchill didn’t underestimate what those coming war years would bring — the blitz, food rationing and loss of over four hundred thousand lives. But the people persevered. Historians still write about their courageous spirit as they fought together behind their leader.

When a great leader speaks to his or her followers core desires, the followers rally behind the cause. When leaders lose touch with those core desires, their influence dissolves.

Now, you may be asking — “What does this have to do with how I feel when the alarm clock goes off at six in the morning? How is this going to help me with pain and stress reduction?”

Everything!

Once you go through the process of identifying your Core Desires and aligning your life to them, you will fight for your cause the way the English fought for theirs. No sacrifice will be too large; no adversary will be too daunting.

You will be fighting the good fight. Once you’re on course with your Core Desires, you’ll wake in the morning with a new sense of purpose. Maybe you will confront ordeals.

Maybe you will struggle for months. But you won’t falter. You won’t shy away from the battle, because you’ll be fighting for the emancipation of your Core Desires.

You will prevail.