A couple of weeks ago I wrote about some of the mistakes people make. Remember this one: “going forward without enough information or quitting too soon?” Be clear on your Core Desires, but don’t forget to do your research and make a good solid business plan, particularly when it comes to online marketing. The internet is reinventing itself every day, so you need to be willing to constantly learn and re-evaluate your plan. Once you’re set up to promote yourself and your product or service, keep these things in mind: